Rich Media Development

No marketing tool online conveys the benefits of a hotel, resort or destination better than rich media. As a result, MMGY Global offers rich media production, hosting and distribution services for our clients.

By bringing a hotel experience dramatically to life with visuals, music and voiceover – essentially an online commercial for your property -- MMGWorks has a proven track record of increasing conversion for clients and supporting higher ADRs. MMGWorks provides end-to-end production of a variety of rich media formats tailored to suit all kinds of properties and budgets, from luxury to economy.

Harris Interactive surveyed over 2,900 U.S. adults and reveals surprising information about the importance of visuals when researching online and selecting one hotel over another:

  • More than two thirds of online travelers (69%) rated hotel visuals as one of the most important factors when comparing and selecting hotels.
  • In contrast, other factors were surprisingly less significant. For example, the brand of the hotel was ranked important or very important by only 53% and loyalty programs by 31%.
  • Nearly 60 percent of online travelers report low satisfaction with the quantity of online visuals representing hotel locations and accommodations.

Premium Video Tours
Photomontage Tours
Premium 360's
PhotoFlicks®
Flash Productions

Premium Video Tours (Click here for sample)
Each premium video tour is a 2 to 2-1/2 minute full-motion video with voice-over narration and music that showcases a hotel property and all its key selling features. MMGWorks provides all hosting, distributing (posting and management) and delivery of unlimited playbacks to your website and/or hotel brand website, as well as to a network of online travel agencies and websites. The video is displayed through a pop-up video viewer custom-branded for your website.

Benefits
  • Your property stands out in a crowded online environment
  • Videos create desire: consumers are drawn in to your property and become emotionally engaged and motivated
  • Consumers feel more confident booking after experiencing what you have to offer
  • Video allows you to communicate key selling points more effectively than through text or photos alone.
  • Increase bookings and look-to-book conversion rates

Deliverables
  • Our viewer has an auto-detect capability which means it will automatically determine the connection speed and media player of the computer on which the video is being viewed, creating a more enjoyable customer experience.
  • A real-time reporting tool allows you to see the number of playbacks the video is receiving and from which sites.
  • Your video tour is put onto a CD-ROM which can be used as an effective marketing tool in a number of applications (such as conference sales kits). Additional quantities are available at a very reasonable rate.

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Photomontage Tours (Click here for sample)
By using existing photographs, a photomontage creates a rich media product that looks remarkably close to a full-motion video without the expense or work of organizing an actual video shoot – but with just as big an impact on your consumers.

Benefits
  • Get the full impact of rich media without the expense of shooting full video
  • Make your property stand out in a crowded online environment
  • Engage and motivate consumers by giving them a full video tour
  • Consumers feel more confident booking after seeing what they're getting
  • Communicate key selling points more effectively than through text or photos alone
  • Get to market faster
  • Increase bookings and look-to-book conversion rates

Deliverables
  • Each photomontage video tour runs approximately 2 minutes with voice-over narration and music that showcases a hotel property and all its key selling features.
  • VFM provides all hosting, distributing (posting and management) and delivery of unlimited playbacks to your website and/or hotel brand website as well as to VFM's network of online travel agencies and websites.
  • The photomontage is displayed through a pop-up video viewer custom-branded for your website.
  • Our viewer has an auto-detect capability which means it will automatically determine the connection speed and media player of the computer on which the video is being viewed, creating a more enjoyable customer experience.
  • A real-time reporting tool allows you to see the number of playbacks the video is receiving and from which sites.
  • Your photomontage is put onto a CD-ROM which can be used as an effective marketing tool in a number of applications (such as conference sales kits). Additional quantities are available at a very reasonable rate.

To find out more, fill out our   


Premium 360's 
By using specialized digital photography, 360's (virtual tours) capture stunning 360-degree views of the surroundings. Guest rooms, facilities and exteriors are displayed in a panoramic circular motion, giving potential guests the whole picture.

Benefits
  • Give consumers more complete -- and more engaging -- visual information than you can with static photographs
  • Make your property stand out in a crowded online environment
  • Increase consumers' confidence in your property and their motivation to book
  • Increase bookings and look-to-book conversion rates

Deliverables
  • Each 360 package provides 10 premium-quality 360° images of your property (such as guest rooms, restaurants, fitness areas, pools, etc.)
  • Choose from three different formats: full spherical view, panoramic view, or ultra-wide panoramic view
  • VFM provides all hosting, distributing (posting and management) and delivery of unlimited views of your 360° images to your website and/or hotel brand website as well as to VFM's network of online travel agencies and websites.
  • A real-time reporting tool allows you to see the number of times each 360° image is viewed and on which sites

To find out more, fill out our   


PhotoFlicks® (Click here for sample)
PhotoFlicks is the most cost-effective way to influence consumers with rich media by turning your current photography into videos. While similar to our PhotoMontage Tours, PhotoFlicks are shorter and faster-paced.

Benefits
  • Economical and totally affordable
  • Uses your current photography but engages and motivates consumers with movement, music and voice over
  • Increases consumers' confidence in your property and their motivation to book
  • Increases bookings and look-to-book conversion rates

Deliverables
  • Each PhotoFlicks features up to 10 images with voice-over narration and music that showcases a hotel property and all its key selling features.
  • Each PhotoFlicks runs between 30 and 45 seconds.
  • VFM provides all hosting, distributing (posting and management) and delivery of unlimited playbacks to your website and/or hotel brand website as well as to VFM's network of online travel agencies and websites.
  • The PhotoFlicks is displayed through a pop-up video viewer custom-branded for your website.
  • A real-time reporting tool allows you to see the number of playbacks your PhotoFlicks is receiving and from which sites.
  • Your PhotoFlicks is available on CD

To find out more, fill out our   


Flash Productions (Click here for samples)
Flash Productions are short marketing vignettes designed to focus on an aspect of your property or destination. Think of them as online ads for the travel industry. Combining images, floating text, and music, flash productions draw attention immediately and sell with impact, and can be used to promote special offers or upgrades. As important, these flash productions are invaluable tools at communicating a brand online. (See the Power of Rich Media section for more information on rich media's impact on branding.)

Benefits
Flash productions are especially effective to highlight:
  • Distinctive resort facilities: golf courses, spas, etc.
  • Overviews of destinations and locations
  • Special offers or promotions
  • Upgrades of various kinds
  • Destination activities
  • Special packages
  • The brand promise and personality

Deliverables
There really is no limit to what you can do. We'll work with you to develop the best production. Do you want a short flash intro or multiple layered pages with interactivity? Do you want music? Do you want onscreen text? Do you want detailed information or just captivating highlights? Do you want booking links or sub-navigation pages? It's all possible and we'll work with you to develop the best solution.



To find out more, fill out our