Radio Barter Program

The MMGWorks radio barter program is an innovative approach to expanding your advertising efforts in specific feeder markets – without buying the air time. For a nominal project management fee, our team will identify and target radio stations, offering them accommodations in your hotel in return for air time on their radio schedules.

At the end of the program, MMGWorks will provide a summary of participating radio stations, a list of schedules when the spot was run and a dollar-value equivalent calculated for each schedule.

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Here’s how it works:
  • The hotel specifies its city and traditional feeder markets for targeting program impact
  • Targeted radio stations are identified, and MMG Worldwide reviews format and audience composition to ensure the selection of appropriate stations
  • MMG sends a letter or e-mail to the station managers explaining the program and including radio copy to be produced by the stations
  • Participating stations submit finished, produced spots for approval prior to airing
  • The stations run schedules according to set guidelines based on listenership and audience composition. Upon schedule completion, the stations send notarized affidavits and an aircheck tape to MMG
  • For stations meeting the guidelines, MMG mails hotel room certificates to the radio stations
  • MMG provides a summary of radio stations and schedules as well as a dollar-value equivalent calculated for each schedule
  • MMG provides a summary of radio stations and schedules as well as a dollar-value equivalent calculated for each schedule (Click here to see an actual client report.)

Features:
  • Easy to implement for the hotel
  • Program cost is minimal when compared to the “normal” cost of media received
  • MMG handles all of the media relations (except for the reservations and redemptions of the free room nights)

Benefits:
  • Provides a cost-effective way for a hotel to run radio ads
  • Free room nights only have to be accepted when there is inventory available
  • Hotel provides specific input on areas to target

Pricing structure:
$4,900 flat fee for all services

Deliverables
  • Spreadsheet report with Advertising Value calculations (Click here to see an actual client report.)